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Maybe it was a skill, a passion, an idea that kept you up at night in the best way. You said yes to the risk, figured it out as you went, and created something real — a business with clients, revenue, and proof that you could actually do this.
And somewhere along the way, the thing you built started taking more from you than it gives back.
Your calendar is packed, but you can't point to what's actually moving the needle. You have more going on than ever, but consistent revenue still feels elusive. You've hired people, taken courses, tried new strategies — and you're still the one holding everything together, reviewing everything, approving everything, doing everything.
This isn’t failing. You're just overdue for an edit.
A 30-Day Private Strategy Intensive for Business Owners Who Are Ready to Fall Back in Love With What They Built
You built your business from something you loved.
The Business Edit
The strategies, habits, and systems that got you to this level will not take you to the next one. What worked when you were scrappy and building from nothing is now the very thing keeping you stuck — because you never knew to ask what you should stop doing.
You keep thinking it will feel better after the next big project. After you hire one more person. After you hit that next revenue milestone.
But the calendar stays full, the to-do list never empties, and the excitement you felt when you first started — that feeling of waking up genuinely fired up to get to work — has quietly faded into obligation.
You’re still hustling instead of stepping into your CEO era.
As a high-achiever, this is
what you aren’t seeing
The Business Edit is a 30-day, high-touch 1:1 strategy intensive where we take a clear, honest look at your business — your offers, your revenue, your marketing, your team, your time — and identify exactly what to stop, what to refine, and where to focus so you can move forward and restore your energy, excitement, and enthusiasm.
Think of it like The Home Edit but for your business. We're not blowing it up and starting over. We're clearing out what's no longer serving you, rearranging what's working, and making the whole thing feel like yours again.
The Business Edit is not a course.
It's not a group program where nobody knows the details of your business.
What we
do together
You'll complete a custom intake questionnaire designed to pull out the details of your business that even you might not have put language to yet. By the time we get on our first call, I'll already know your business deeply.
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We strip away the noise. We look at every major area of your business — revenue, offers, marketing, team, operations, time, technology — and identify what's actually working and what's quietly draining you. You'll leave this call with a custom written strategy and, more importantly, with the clarity and permission to stop doing the things that have been costing you too much.
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We reconnect to refine, troubleshoot, and deepen your focus. Because a strategy that only lives in your head after one call isn't a strategy; it's a note you'll find in six months wondering why you didn't act on it.
You have a business that finally reflects where you're headed, not where you've been. More focus, more momentum, and (if my clients are any indication) more fun.
A Deep Dive
THE FIRST CALL
CALLS TWO AND THREE
BY DAY 30
What my clients say
after we work togetheR
"This is fun again."
"I am so relieved."
"I don't feel like a failure anymore."
“I stopped filming videos on Christmas.”
“You just saved me 5 months and $15,000”
“After the edit, I made more money in three months than I did in the last year.”
These aren't people who got a new marketing strategy.
These are people who finally remembered why they started.
You started your business from something you genuinely loved — and you're ready to get back to that feeling without burning everything down to do it.
You're successful enough, but you can't sustain the pace you're running at, and you know something has to change.
You've tried courses, group programs, and hiring help, but what you actually need is someone who gets into the specific details of your business, not a generic framework designed for everyone.
You want to feel like the CEO of your business again, not the most overworked employee in it.
You're done waiting for the "right time" after the next big project, because you've been saying that for years and the right time hasn't arrived yet.
You have a huge goal and you need to edit away all the distractions so you can go all in!
The Business Edit is For You if
You're in the early stages of building and don't yet have proof of concept. The Business Edit is designed for businesses that are already working and need refining, not building from scratch.
You're looking for someone to hand you a template and disappear. This is a high-touch, deeply personalized container and it requires your honest participation.
The Business Edit is Not For You if
The investment is $2,500. The Business Edit includes your custom intake questionnaire, a personalized written strategy, and three 60-minute 1:1 calls over 30 days.
For context, most of my clients have spent more time and money than this trying to fix hires that don't work out, purchasing courses that don't apply to their specific situation, on software they never fully implement, and other challenges. Before they find me they’re not addressing the actual issue. The Business Edit solves your real problem.
Are You Ready?
I built a publicity and advertising firm from scratch. We had world-class clients, won loads of awards, and booked our people on The Martha Stewart Show and in Woman's Day magazine, which is impressive except that behind the scenes I was overfunctioning and overwhelmed.
It looked like being at SeaWorld with my kids and stepping out of the Shamu show to take a client call. It looked like working every vacation, reviewing every piece of work my team produced, and telling myself it would get better once I got through the next big thing. It took me far longer than it should have to realize that more clients, more revenue, and more effort weren't going to fix what was actually broken.
I had to figure out how to edit my own business: what to stop, what to keep, what to build differently. And when I did, everything changed. Now I go to the gym in the middle of the day. I can take two-and-a-half weeks off at Christmas. I drove my kids to school every single day when they were little and was there when they needed me, because I finally had the bandwidth to show up for my real life again.
I created The Business Edit because I've been exactly where you are, and I know the way out. Over 20 years working with six and seven-figure businesses, I've helped founders like you stop doing ALL OF THE THINGS and start doing what actually matters.
You've built something worth keeping. Let's make it feel good again.
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About Christine DeHerrera
Is this right for me if my business is product-based rather than service-based?
Yes. The Business Edit works across business types, including product businesses, service providers, coaches, event companies, and more. What matters is that you have a functioning business with real revenue and the sense that something needs to change.
What if I'm not sure I have time for this right now?
If you don't have time to address what's not working, that's precisely why this program exists. The Business Edit is designed to give you back time, not consume more of it. Three calls over 30 days is a manageable commitment for a result that will change how you work for years.
I've worked with coaches before and it didn't help. How is this different?
A lot of coaching works at the surface level: mindset, motivation, generic strategy. The Business Edit goes into the specific details of your business. Your actual offers. Your real revenue picture. Your team dynamics. Your daily operations. The result you get is specific to you, not adapted from a framework designed for someone else.
What happens after 30 days?
That depends entirely on what you need. The Business Edit was designed to be a complete solution so you have everything you need to move forward independently. Some of my clients choose to continue working together in a longer-term container. There's no pressure either way. The goal of these 30 days is to get you a real result, full stop.
I have more questions before I'm ready to book.
That makes complete sense. Email Christine at christine@cgdmedia.co and she'll get back to you personally.
Frequently Asked Questions