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I’m Christine DeHerrera
For more than 20 years, I’ve run a publicity and marketing firm that’s been full of pinch me moments. Like getting calls from Olympic athletes I’d read about for years. Winning industry awards against fancy advertising agencies from the big city. Being in rooms with some of the world’s most successful people. My roster has included Olympic athletes, Fortune 200 individuals, experts, authors, coaches and business owners of every type.
No matter the project, at the heart is telling a better story.
Great stories upleveled my clients’ sales, collaborations and brand deals, grew their audiences and increased their presence in the media. My clients have been featured on The Martha Stewart Show, Woman's Day, NBC, ABC, CBS, Fox and hundreds of other media outlets. (Pro tip: great storytelling + media= home run.)
Nowadays, I'm a business coach for badass women on a mission to create a new world. No biggie.
I PUT MY HEART INTO EVERYTHING I DO.
I’m also my own case study. In addition to running my business, I’m raising two amazing kids with the love of my life, rode my horse in the US National Championships and finished in the top 8, published a novella, wrote six manuscripts (you’ll hear more about them later), won a national writing award, got a graduate certificate in publishing, all while managing a chronic illness.
This list isn’t meant to impress you, but rather demonstrate that I’ve got LOADS of tools, practices, strategies, and so much more ready to help you tell your most powerful story and live your biggest life.
WE CAN DO GREAT THINGS TOGETHER
I CAN’T HELP IT.
My business began when I was writing magazine articles for fun. I had a real job, so you might have called this extra-curricular writing a side hustle, but it was really just the joy of writing and publishing. Several hundred published articles in, an athlete I interviewed asked me to write a press release for her. I had never done that, but I said yes, because, obviously. So I Yahooed “how to write a press release” and cooked up a press-worthy story. That first press release was picked up by 56 media outlets. I was hooked.
how it started
A little of my story
You are the secret sauce in your life and business. cultivate self-trust.
I have a high capacity to hold discomfort, which was perfect for running a deadline-driven business full of clients with high expectations. I definitely drank the cultural Kool Aid of work hard and overdeliver, at all costs. And boy were there heavy costs on my health and my own needs. Fortunately, I've come to recognize there's a wonderful way to run your business and achieve great things while also being true to my personal values of spaciousness, potent creativity and enthusiasm.
My new zone of genius
Schitt's Creek
a good story
Jason reynolds
water, horses, mountains
Greece
01. favorite tv show
02.pleasure--never guilty
05. Favorite Author
podcasts
reading & writig
my word is my wand
07. when i'm not working
06. Best Rejuvenation
08. superpower
04. platform of choice
03. fave vacation
all the fun facts
Schitt's Creek
a good story
greece
01. favorite tv show
02. pleasure-never guilty
podcasts
04. platform of choice
03. fave vacation
view more >
jason reynolds
water, horses
writing, books
05. favorite author
06. best rejuvenation
my word is my wand
08. super power
07. when i'm not working
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