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The matrix is rebooting

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The Stop Doing List

Business

Are you overwhelmed with success, yet you know you’ve barely scratched the surface of your potential? That was me back in 2010. The PR firm I’d started from nothing had grown exponentially every year for nine years, expanding from press releases and media pitching, to a full service marketing and advertising firm. Did I mention […]

Christine DeHerrera wearing a black lace jacket spinning in front of a red brick wall

It’s Happening!

Podcast

After many years of dreaming about starting a podcast, it’s actually in action! I’ve booked my first few podcast guests and we start recording next week. Official launch date: April! Watch this space and my IG for updates on the launch date, artwork reveal, how to be part of the launch squad and trailer drop. […]

Don’t Miss These Five YA Books Out in November

Books

  Every month the TBR pile grows and grows! November releases included five intriguing new YA books that shouldn’t be missed. This is What It Feels Like by Rebecca Barrow Music, fractured friendships and trying to figure out the next step after high school? Sounds like perfect YA. Summary from HarperTeen: It used to be […]

David Levithan at the Tattered Cover

Books

    Earlier this week, I was lucky enough to attend David Levithan’s book signing at the Tattered Cover. David’s latest book, Someday, is the sequel to Every Day, a wonderful story about A, a soul who changes bodies every day.        David is one of my favorite writers and also an aspirational […]

October YA Book Wildness

Books

October is so rich in YA book releases it’s almost otherworldly. The month kicks off with Swing, described by author Kwame Alexander as his most important book yet. David Levithan is back with a sequel to one of my all-time favorites, Every Day. And we finally get to step into the Silvertalli universe with What […]

Seven September YA Books I’m Excited About

Books

September is a huge month for YA book lovers. Marie Lu, Tim Federle, Andrew Smith and Ibi Zoboi all have new titles. I’m adding at least 16 books to my TBR list. Here are seven of my top picks. Nate Expectations by Tim Federle–September 18      It’s no secret I’m a passionate fan of […]

Read This Book!

Books

Holy shitake mushrooms you guys, I binged this book so hard I had to force myself to read the ending on a second night. Mostly because I wanted to prolong the awesome. Astonishing doesn’t even begin to describe I Felt A Funeral in My Brain by Will Walton. This mashup of prose and poetry is […]

Librarians are the Guardians of Our Future

Books

For a recent marketing project, I researched the state book awards for children’s literature (picture books-YA). Every state has its own requirements and procedures, but the result is the same—kids choosing their favorite books. This was a wonderful education. As I worked through the country, one state book award at a time, I became more […]

Diverse Books Are More Important Than Ever

Books

I wrote this short essay one year ago (2015). It sounds so optimistic now, but I’m not deterred. It’s statistically proven that readers are more empathetic than non-readers. Diverse books have never been more important than right now, which is why I’m not only committed to writing books with strong female and queer protagonists, but […]

YES!

Musings

This has been a week of saying NO! And while no is very necessary right now, yes feels better. Here are a few things I say yes to: Cats sitting in manuscript boxes. Chocolate chips and blueberries on French toast. Hugs from little humans. Librarians who keep my local library stocked with great queer YA. […]

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